Monthly Archives: August 2007

Now book your Yatra on Mobile

Good news for all the the travel-lovers, now not only you can Make Your Trip on Mobile, but you can also now plan a Yatra on mobile. Seriously www.yatra.com another big travel portal from India, follows MakeMyTrip in launching mobile application to book flights, hotels, cars etc.

Its also a java application like in case of MakeMyTrip so it will run on many mobile phones available in India, you can check out list of compatible mobile handsets here. So if you have a GPRS enabled handset with Java support you can YATRA to 2622 and they will send you link for download.

Mobile advertising platform from mobile-worx

On June 21 I wrote about 160by2.com, an advertisement supported free sms service from smscountry.com. Just came to know about zestadz which is a complete mobile advertising platform and it allows advertisers to advertise on SMS, WAP sites and even mobile games.

Interestingly they are inviting game and content developers to join them and embed their ad-displaying code in their mobile games/content. They will share revenue with them as well, which I think can prove to be an attractive proposition for many developers and content developers.

They claim 1 million impressions per month on SMS traffic, however they don’t reveal if they have some tie-up with carriers to send such sms or have some users signed up, who have opted for letting them embed ads in their sms in return for free sms or other goodies.

Anyway a good mobile advertising option, I must say.

Make your Trip on Mobile

MakeMyTrip, a very famous Indian travel portal has launched a mobile application in association with Nokia which allows users to make travel bookings on their mobile. As part of promotion they are offering 50 weekend getaways everyday, cash-backs and airline bookings at half price and a grand prize of dream holiday to Bali.

I saw an advertisement in Economic Times which mentions site – http://nokia.co.in/nseries, but I didn’t find any mention of this mobile application on the site, later I visited the MakeMyTrip website and came to know that correct URL to download the application and for details regarding participating in the contest is – http://www.nseriesindia.com/makeMyTrip/mmtHome.htm

They say that its for Nokia Nseries phones only, but I think many other java enabled phones should be able to run it as well, however you won’t be eligible for contest if you are not a Nseries owner.