On June 21 I wrote about 160by2.com, an advertisement supported free sms service from smscountry.com. Just came to know about zestadz which is a complete mobile advertising platform and it allows advertisers to advertise on SMS, WAP sites and even mobile games.
Interestingly they are inviting game and content developers to join them and embed their ad-displaying code in their mobile games/content. They will share revenue with them as well, which I think can prove to be an attractive proposition for many developers and content developers.
They claim 1 million impressions per month on SMS traffic, however they don’t reveal if they have some tie-up with carriers to send such sms or have some users signed up, who have opted for letting them embed ads in their sms in return for free sms or other goodies.
Anyway a good mobile advertising option, I must say.