Tag Archives: advertising

Google Search using SMS

Just read on Alootechie about the launch of Google SMS in India. You can now search by simply sending an sms to 54664 (5GOOG) from your mobile. It will cost you upto Rs. 3 for each sms you send, however BSNL postpaid subscribers pay just 80 Paise for sending sms.

Some example of queries include: pizza andheri west mumbai, movies hyderabad, translate hello in french, weather Delhi etc. You can perform 9 types of searches/queries using Google SMS which makes it very very useful in my opinion. Currently this service is available only in Bangalore, Delhi, Hyderabad and Mumbai.

As an Google admirer I welcome Google SMS in India and await their rollout in more cities and with more service providers. Incidently google is also experimenting with mobile advertising and it will be interesting when google starts inserting ads in SMS and shares revenue with service providers and mobile users can use the service for free, I mean they don’t even pay for sending the message. That will surely be a google way to do the things. I am keeping my fingers crossed till then.

Mobile advertising platform from mobile-worx

On June 21 I wrote about 160by2.com, an advertisement supported free sms service from smscountry.com. Just came to know about zestadz which is a complete mobile advertising platform and it allows advertisers to advertise on SMS, WAP sites and even mobile games.

Interestingly they are inviting game and content developers to join them and embed their ad-displaying code in their mobile games/content. They will share revenue with them as well, which I think can prove to be an attractive proposition for many developers and content developers.

They claim 1 million impressions per month on SMS traffic, however they don’t reveal if they have some tie-up with carriers to send such sms or have some users signed up, who have opted for letting them embed ads in their sms in return for free sms or other goodies.

Anyway a good mobile advertising option, I must say.