As if selling everything from vegetables to petrol was not enough for this corporate giant, Reliance has now bagged marketing and distribution deal from Apple. Company will be opening Apple iStores branded Reliance Digital in various Indian cities and first 10 of them will be opened by year end itself. So whether you want to buy iMac or iPod you will need to buy it from a Reliance store. Also all you iPhone lovers get ready to queue outside a Reliance Digital store near you.
I think Apple is seriously making efforts to go mainstream now and look beyond their niche market. Partnering with Reliance definitely gives them advantage of scale and this may be a crucial factor in iPhone’s success in India.
Update on 7th Many 08: Vodafone bringing iPhone to India in September 2008